Dougal Shaw- 6 February 2025
Jordan Schwarzenberger is just 27 years old but one of the most sought-after creative thinkers in the business world. He dropped out of university to join Vice and LADBible, before setting up his own social media talent agency. He was then talent-spotted himself to join the large agency YMU. He was a C-suite executive at age 20.
Schwarzenberger went on to co-found Arcade Media and manage the Sidemen. The Sidemen are a YouTube collective that is the biggest in the UK with more than 130 million followers. It includes KSI, the man behind Prime Drinks. As well as making entertainment shows, the Sidemen have branched into areas like food products (Sides) and a vodka brand, all under Schwarzenberger’s guidance.
In this episode of the Business Leader podcast, Jordan Schwarzenberger shares his advice on how to connect with Gen Z and stand out on social media as a business leader.
Related and recommended
Thea Green, one of the UK’s most successful entrepreneurs in the beauty and self-care space, shares her advice
Nick Grey's story is a tale of grit, design obsession and the strategic choices behind sustainable success
Viral collaborations, bold branding and a sharp eye for trends helped Nails.INC become a household name. Its founder opens up about the lessons learned along the way
What an iconic Olympian’s journey can teach today’s business leaders about clarity, teamwork and grit