Josh Dornbrack- 20 March 2025
Tired of cookie-cutter LinkedIn posts and empty personal branding advice? In this episode of the Business Leader Podcast, Josh Dornbrack sits down with Amelia Sordell, an online marketing expert and author of The Personal Branding Playbook, to uncover the truth about building a personal brand that actually works.
Forget chasing viral fame – Sordell reveals how authenticity, clear goals and strategic content can transform your reputation into a powerful business tool. Whether you're a CEO, founder or just starting your career, you’ll learn how to leverage your personal brand to win clients, attract talent and open doors you never thought possible.
Related and recommended
Organisational psychologist John Amaechi challenges leaders to drop the ego, embrace humility and build organisations that thrive
If innovation feels risky, you’re doing it right. Here’s how to turn that risk into reward
Anthony Eskinazi is one of the UK’s most successful entrepreneurs in the sharing economy sector, but there's things he wishes he knew much earlier to scale.
The real value of artificial intelligence lies not in replacing people but in collaborating with humans’ unique creativity