Home Insights How Castore took on Nike and Adidas

How Castore took on Nike and Adidas

The co-founder of Castore tell the story of the company's rise

How Castore took on Nike and Adidas

Tom Beahon, the co-founder of Castore, explains how he and his brother Phil built a sportswear brand in North West England that is taking on Nike and Adidas. The story begins with Beahon failing to make it as a professional footballer with his beloved Tranmere Rovers.

Castore is now worth nearly £1bn and makes kits for the England cricket team, Newcastle United and other high-profile teams and athletes. But the journey for this British success story has taken twists and turns…

Related and recommended

Nails.INC founder Thea Green: Don’t sweat the small stuff

Nails.INC founder Thea Green: Don’t sweat the small stuff

Thea Green, one of the UK’s most successful entrepreneurs in the beauty and self-care space, shares her advice

Gtech: The window-fitter who became a UK success story

Gtech: The window-fitter who became a UK success story

Nick Grey's story is a tale of grit, design obsession and the strategic choices behind sustainable success

How Nails.INC went from high street nail bars to global retail brand

How Nails.INC went from high street nail bars to global retail brand

Viral collaborations, bold branding and a sharp eye for trends helped Nails.INC become a household name. Its founder opens up about the lessons learned along the way

Turning setbacks into strategy: Sir Chris Hoy on business, health and hope

Turning setbacks into strategy: Sir Chris Hoy on business, health and hope

What an iconic Olympian’s journey can teach today’s business leaders about clarity, teamwork and grit

Apply to become a member

Click here to review our privacy policy.

Explore membership