Tom Beahon, the co-founder of Castore, explains how he and his brother Phil built a sportswear brand in North West England that is taking on Nike and Adidas. The story begins with Beahon failing to make it as a professional football with his beloved Tranmere Rovers.
Castore is now worth nearly £1 billion and makes kits for the England cricket team, Newcastle United and other high-profile teams and athletes. But the journey for this British success story has taken twists and turns…
Related and recommended

The home appliances inventor and entrepreneur explains what he’s learned from sponsoring Brentford FC

An ill-fated product launch 40 years ago became one of the biggest marketing blunders ever and still holds lessons today

John Stapleton argues that telling young people hard work is outdated may be the most damaging lie in modern business

Neil Mullarkey is an improvisational comedian who has a few tricks to teach the world of business