Dougal Shaw- 3 April 2025
Pip Murray founded Pip & Nut in 2013. Her original peanut butter recipe was based on a power snack she developed at home to help her prepare for long runs as a keen jogger. She wanted a natural recipe that avoided additives and palm oil.
Her recipe proved such a hit with friends that she saw the potential to turn it into a business idea, believing there was a gap in the market. Peanut butter is, she discovered, a “permitted indulgence” for consumers. Twelve years later, you will find her jars and other products in most supermarkets.
The brand has retail sales of more than £25m and employs more than 30 people. Pip Murray explains to Dougal Shaw how she took her idea from the kitchen table to supermarket shelves, through food markets, rigorous product testing and a few failed product ideas along the way.
Related and recommended
From Rolls-Royce to Marks & Spencer, these CEOs show how decisive leadership can transform Britain’s biggest companies
Rolls-Royce is one of the most famous names in British business, but its financial performance has rarely matched its reputation. Until now. Tufan Erginbilgiç is our CEO of the Year
Years of decline have hollowed out London’s listing market, but founders, banks and ministers are quietly pushing for a revival
Healthcare and income tax require radical reform, but the Budget revealed little ambition to tackle the big issues